Hold My Beer: The Story Behind Our Website Redesign

Episode Description: - Written by ChatGPT 40

In this episode, I take you behind the scenes of our recent website redesign—a journey that started with procrastination and ended in creative triumph. After realizing our online presence didn’t reflect who we are as a company, I decided to roll up my sleeves and tackle the project myself. With guidance from experts like Steve Pratt and Tara Kelley, I redefined our brand identity and brought it to life on a fresh new website. From struggling with self-doubt to rediscovering the joy of creating, this episode is all about the lessons I learned on execution, productivity, and having fun in the process.

Key Takeaways:

• How I procrastinated and eventually found the motivation to rebuild our website from scratch

• The impact of expert feedback on our brand identity

• The importance of aligning your website with your company’s true values

• Practical tips on time blocking, focusing on quality, and working at your own pace

• Why creativity and “flow” matter when it comes to big projects

• My favorite tools and platforms that helped make the process easier

Resources Mentioned:

• Squarespace template: Condesa

• Cal Newport’s “Slow Productivity” philosophy

• Tara Kelley’s branding expertise

• Steve Pratt’s insights on company identity

Actionable Advice:

1. Take the time to align your online presence with your true brand identity.

2. Don’t fear starting over if what you have doesn’t work.

3. Prioritize quality over quantity, and most importantly—have fun!

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